Uber was founded in 2009 and is currently present in 60 countries and more than 300 cities. [185] When a customer makes a request, drivers are notified on an official Uber mobile app and provided information about where Uber offers similar services in San Francisco, Boston, Chicago and Toronto. Now that Uber has achieved considerable scale, there are three types of key activities: (a) operational excellence, e.g. Our service connects customers to Uber-speed delivery from … Uber Technologies Inc, the world’s largest provider of personal transport has surely made it into the top 10 of water-cooler conversations. MyTaxi, a German start-up is rapidly scaling up its operations throughout Germany and expanding into Austria, Spain, the US and other countries. Boasting more than 8 million users, it is responsible for more than 1 million cab rides every day. Key activities. Therefore, it can be argued that operating at low costs thorough innovation is placed at the core of Uber business strategy. Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more. Uber: innovation or scam? Is Uber a Disruptive Innovation? Digital, technology and disruption are frequently used buzzwords when telling the Uber story. INNOVATION: THE CASE OF UBER QUYNH DOAN Senior Student at RMIT University E-mail: S3515535@rmit.edu.vn, qjen.doan2812@gmail.com Abstract - This paper presents a case study of Uber regards to innovation process and management. Firstly, it studied a previous failure in which Uber failed to be innovative enough. ... Disruption is a process. These start-ups have applied process innovation to provide a better solution for both sides—the passenger and the driver. safety; (b) continued expansion to new countries and cities; and (c) improve existing value propositions and develop entirely new ones. Uber was founded by Travis Kalanick and Garett Camp in San Francisco, United States. Uber is one of those rare tech companies in the world that has been valued at over $50 Billion. Moreover, first mover advantage in internet-based ride-hailing sector is one of the most important points of Uber competitive advantage. As he started the process of logging off at 7:13 a.m. on New Year’s Day last year, Josh Streeter, then an Uber driver in the Tampa, Fla., area, received a message on the company’s driver app with the headline “Make it to $330.” The text then explained: “You’re $10 away from making $330 in … There are probably good reasons why customers are turning to Uber services, be it the simplicity of the process or the unpleasant services of taxi drivers. UberEATS is on a mission to make eating well effortless for everyone, everywhere. It made it possible for the taxi- or cab-riding public to avail of Uber drivers – their cars and driving services – through the use of a mobile app on their smartphones. Safety the New York Times reported on concerns regarding the manner in which the Uber app notifies drivers about new requests for pick-up from customers. 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